San Francisco Bay Area native, grew up North of the Golden Gate Bridge in Marin County. Avid sports fan who played soccer and basketball in school while being considered a mathlete in his day. Eddie attended the University of Southern California and misses the days of playing pickup basketball with the likes of Darrell Russel and Mike Williams during the summers at USC. I interned at Universal Music as well as MGM Studios' Photography department where I began my love of photography. 

I spent 8 years working for a technology real estate company called Loopnet where I spend my days in cross-functional roles spanning strategy, business operations and data analysis. As someone who spent everyday in Excel files and writing SQL queries I am familiar with the business side of data and love blending the analytical and creative sides of my brain whenever possible. Understanding funnels, optimizing conversion rates and being able to extract insights from incomplete data is something I love and something I use everyday of my life.

Having spent all my life in California I decided to try something new and ventured off to the Upper West Side in New York City for a few years where I took my first and only photography class where I quickly learned that I hated classes and preferred the candid moments, unique individual characteristics of subjects and composing photos by taking what is given to me versus forcing things unnaturally. As a self-taught photographer, I hate the technical aspects of the camera, have a distaste for overly photoshopped images that could never be observed in person with the naked eye and loath the Pinterest-ization and Instagram-ification of fake photos or rather illustrations in today's society. I am an old school guy when it comes to photography and have only really followed two photographers - Brandon Stanton of The Humans of New York and the late great Bill Cunningham of the New York Times. The combination of storytelling and candid moments was so appealing that I shifted my photography focus to people from landscapes and nature.

I stumbled onto online dating photography when I realized some of my clients were using their professional Linkedin photos for online dating apps. After much research, I noticed not only did people lack good, natural photos of themselves but also needed help with selecting the most appropriate dating apps, writing about themselves and being comfortable in their own skin. My experience capturing candid photos at large scale events like corporate holiday parties, festivals and fundraisers created a natural segue to working with people in a more intimate setting. Additionally the ability to provide input on fashion and attire for photoshoots, communicate intimate customer experience of dating apps as well as practical offline advice on social places in around San Francisco brings many of my interests and passions together. 

Today, I seek out individuals who are camera-shy, self-conscious, have never tried online dating or who have had bad experiences with other photographers. While mostly focusing on headshots and online dating photos, I also take on other types of opportunities on a case by case basis i.e. couples who don't want cheesy, staged and cliche engagement photos, travel photos for people visiting the San Francisco Bay Area, unique one-time events like San Francisco Pride Parade and Toronado 30th Anniversary Party, or people who appreciate customized photo shoots. My knowledge of locations and backdrops is second to none. Whether it is getting a unique angle to obvious tourist attractions or discovering the best alleys for rustic, urban and street art, I make sure to match your style and personality with the uniqueness of San Francisco's streets.

​When not capturing photos for work, I am out stalking Jonathan Gold's recommended eats around Los Angeles, discovering the beautiful foliage around Sonoma County, sampling delicious craft beers from all over the world, adding to my addiction of podcasts, anxiously awaiting the latest episodes of Master of None and Last Week Tonight with John Oliver, following my USC Trojans football team (Fight On!), secretly compiling my list of favorite places to work remotely around San Francisco and traveling to destinations near and far offering unique and distinct food, art, music and people. I am also an avid salsa dancer having taught briefly in San Francisco in the Fillmore District years ago - if you need recommendations on where to go, let me know. Having spent months wandering all over Europe, road tripping from San Francisco to Vancouver through the backroads of the Pacific Northwest and exploring the many hidden gems of Mexico City and Oaxaca, I am always searching for places to travel to.